Cooperation and collaboration

http://www.youtube.com/watch?v=D2FX9rviEhw

In class today we have watched a video and discussed about cooperation and collaboration. Between these two terms, one thing that is present to both is that the teams work together towards common goal, but the difference on these terms is that cooperation is when working together so both of our needs get served but collaboration is working together to create something.
From this video the dogs do understand the aims of extreme shepherding as they are trained for that, they collaborate with shepherds doing something that the shepherds would not be able to do on their own.
The sheep on the other hand are not doing anything other than following orders from dogs team.
I don’t think that everyone should know what the goal is as we have seen in this video that the dogs team does not know what the goal is but they are cooperating working towards that goal.
Rosemary Bray pointed out that “successful team work regardless of the nature of the team requires building one on one relationship, outstanding, constant communication, doing ordinary things extraordinarily well paying attention to fine details and then more communication” (Bray, R, 2004.)

Viral Marketing depends on passing on information from one person to another aiming at high number of recipients to forward that information to a large number of friends.
This video is an example of viral marketing as it depends on cooperation and collaboration of friends passing to each other to achieve its goal of advertising.